IAB Europe’s Retail Media Impact Summit
About this Event
IAB Europe’s Retail Media Impact Summit is a transformative leadership event designed to shape the future of Retail Media. Now in its second edition, this exclusive gathering brings together visionary leaders, top retailers, pioneering agencies, and innovative advertisers for a day of high‑impact discussion and even higher‑impact networking.
Taking place on 7 October 2026 in Amsterdam, the Summit offers a rare opportunity to connect with the people defining the next era of Retail Media. Attendees will not only gain deep strategic insights but also build meaningful relationships with peers, partners, and industry trailblazers — connections that spark collaboration long after the event ends.
The agenda has been shaped by a multi‑stakeholder committee of leading retailers, agencies, and technology partners. Their guidance ensures the programme tackles the most urgent challenges and emerging opportunities in Retail Media today. Alongside the content, the Summit is intentionally designed as a premier networking environment, offering moments to exchange ideas, forge partnerships, and accelerate collective growth.
One Week. Two Industry Highlights.
Already joining us for the Retail Media Impact Summit? Make the most of your time in Amsterdam and join us for the on 8th October.
Entries are now closed, so while we wait to discover this year's shortlist, secure your place and be in the room as Europe's best digital advertising work is celebrated and the winners are revealed.
Already have a Summit ticket? You can access an exclusive discount on your MIXX Awards Ceremony ticket. Email us at [email protected]to receive your discount code.
Agenda
Revealing New Insights That Lift the Hood on Retail Media Performance
Host: Dr Daniel Knapp, Chief Economist, IAB Europe
Info: Sponsored products remain the commercial backbone of retail media, yet their performance, maturity, and monetisation vary widely across Europe. This keynote unveils new, not-seen-before data showing how effectively European retailers are capitalising on their sponsored product inventory today—spotlighting the gaps, the growth levers, and the structural differences shaping outcomes across markets.
The Next Frontier: Monetising Non‑Endemic Demand in Retail Media
From Insight to Impact: Maximising the Value of Retailer First‑Party Data
The New Convergence: In‑Store’s Rising Power in the Modern Media Plan
Commerce Media Spotlight (with Booking.com)
Reality Check: Agentic Commerce - Change in Shopper Journeys
AI and Commerce Media
Scaling On‑Site Retail Media Through Programmatic Activation
Raising the Bar: How Certified Standards Shape the Future of Our Industry
Value of Retail & Commerce Media for Brands
Where is it happening?
Event Location & Nearby Stays:
EUR 693.32
