Humans in the Loop: AI as a Collaborative Partner

In some way or another all of us are going to work with AI, if we aren’t already. Whether you’re a student or a seasoned CMO, learning how to partner with AI is going to be critical to your career. While real challenges exist, and dangers need to be addressed, AI can also make marketing fun again. This future isn't just about generative AI. It's about customer personas, analytics, workflows, and much more.

Join our panel of Silicon Valley veterans as we explore the future of AI in marketing - a future where the humans are most definitely in charge, and one where AI is our partner, not our replacement. All marketers are welcome. But only AMA SF members get special pricing on this and upcoming events. We’re in the heart of the AI revolution and there’s much more to come.

Space is limited, and we expect this event to sell out, so RESERVE YOUR SPOT TODAY!

TOPICS WE'LL COVER:

• Discover why human expertise is not only desired, but required to maximize the investment in AI
• Learn about the skills required for working with AI in marketing at all stages of a marketing career
• Hear about case studies of AI implementation in marketing - beyond content creation
• Understand how marketers can effectively guide AI processes and tools, ensuringoutputs align with strategic goals

MODERATOR:

Melinda Byerley - CEO Fiddlehead® Marketing

PANELISTS:

Kimberly Bryant - Founder and CEO Ascend Ventures and the Black Innovation Lab

Anya Cheng - Founder and CEO Taelor.AI and Lecturer, Kellogg School of Management and Northwestern Law School

Natalie Lambert - Founder GenEdge Consulting and former Global Director Applied AI for Marketing, Google

Monifa Porter, SVP and Head of Shift AI and Managing Partner for Venture Building at Mach49

OUR SPONSOR:
Section, is the leading online business school for the age of AI – so if you’re just starting on your AI journey, they can meet you where you’re at! Their AI for Marketers workshop will teach you how to use AI to delight your customer in just 2 hours. But if you’re not ready to talk strategy, their AI Crash Course is a 5 day overview of all things generative AI. You can get both for 20% off with code AMASF20.

Host or Publisher AMASF