HSMAI Ontario presents: Behind the Curtain: What Planners Wish Hotels Knew

HSMAI Ontario presents: Behind the Curtain: What Planners Wish Hotels Knew

The most successful events aren’t just well executed they are built on partnership. But in today’s fast-paced world of tight timelines, shrinking budgets, and shifting expectations, true collaboration between planners and hotels can be harder to sustain.

Join us for a candid, interactive panel that brings together meeting planners and hotel professionals for an honest conversation about what’s working, what isn’t, and how we can build stronger partnerships across the industry.

From RFP response times and contract flexibility to site visits, BEO handoffs, and post-event follow-up, this session will pull back the curtain on what planners really wish your sales and event service teams understood. Together, we’ll explore how transparency, communication, and trust can transform transactions into long-term relationships that deliver lasting value for everyone involved.

Whether you work in sales, marketing, operations or revenue, you’ll walk away with practical strategies to collaborate more effectively, exceed expectations, and create event experiences that strengthen partnerships and drive repeat business.

Key Takeaways:

• What planners value most in a true partner (beyond rate)
• Common missteps and how to fix them
• Communication practices that build trust and repeat business
• How to align sales, service, and planning teams for better collaboration

Know what’s Happening Next — before everyone else does.

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