How to Write a 90 Day Strategic Social Media Plan

• How to build a social media strategy with clear direction that ensures tangible results

• How to develop social media content that has been proven to be successful
• How to boost your brand recognition through community engagement

Lisa Long Lyter will be sharing the framework that the Red Iron Design Social Media agency utilizes. The difference between success and failure is often found in the strategy, or in the lack of one.

A social media manager with a strategy has a framework through which to:

• Plan based on the 5 year business plan
• Prioritize based on the first year of the 5 year business plan
• Execute, Measure , and Optimize

The execution of this framework will lead to brand, financial, and follower growth because your marketing is utilizing a master plan - a marketing GPS system - to track the progess.

When you develop strategic direction, with measurements in place, you’ll know when it’s time to modify and evolve because the data will tell you.

You will complete this session understanding how to incorporate the above points and write a 90-day strategic plan.

Never again will you have to wake up and wonder, "What should I post today?".

The Red Iron Design social media team manages over 25 social media accounts in Pensacola. Lisa will share real life examples from these local small businesses that are your favorites to dine and shop with in Pensacola including Dog House, The Daily Squeeze, Elebash Jewelers, The Zimmern Team, Global Grill, Hanto and Clarke General Contractors, BarSteak, etc.

Why attend this training with Lisa Long Lyter?

Lisa has a unique skill set of combining big-picture thinking + research + insights + storytelling; and then integrating it all into the platform of good news.

Besides being a Partner and editor-in-chief of the #goodnewsonly newspaper Local Pulse, she also owns a social media agency in partnership with Red Iron Design.

She is passionate about the success of small businesses, the role that they play; and the community impact they have on Pensacola’s culture, tourism, and tax base.

She lives in Pensacola, Florida with her husband, Tommi, Chief Deputy of Escambia County Sheriff's Office and their English Cream golden retriever named Gracie.

In the past year two years, she has been recognized and won Community Leader of the Year in 2021 from the Greater Pensacola Chamber of Commerce PACE Awards, EntreCon’s John Myslak Servant Leader of the Year Award in November 2021, and selected as a member of the InWeekly’s Power List 2022, 2023, and 2024.

You can find her most days with a cup of coffee, thanking Jesus for her blessings, and being amazed at all the intriguing people she gets to meet. Odds are, she considers you one of them.

Host or Publisher The Social Brainery