How to stand out on LinkedIn when everyone sounds the same

The same writing styles. The same structures. The same polished-sounding opinions. And while AI tools like ChatGPT have made content creation faster and more accessible, they’ve also created a new problem for businesses and personal brands: sameness.

The reality is, many posts are starting to lose personality, originality and impact. And when everybody sounds the same, standing out becomes much harder.

In this 80x20 networking and learning session, Jag Panesar, founder of Xpand, will explore how over-reliance on AI-generated content is quietly affecting brand perception, engagement and trust on LinkedIn.

This is not an anti-AI session. In fact, AI can be an incredibly powerful marketing tool when used properly. But there’s a big difference between using AI to support your thinking and letting it do all of the thinking for you.

You’ll leave with insight into:

• Why so much LinkedIn content is starting to feel repetitive and forgettable.
• The risks of relying too heavily on AI-generated copy.
• How generic content can weaken engagement and brand perception.
• The difference between AI-assisted marketing and AI-led marketing.
• Practical ways to use AI without losing your personality, opinions and brand voice.

As always, the session is free, informal and designed to spark useful conversations, before, during and after the learning.

Interested? Register to attend now. We only have limited spaces available!

80×20 is a series of events, now in its fourth year, created by Xpand, that allow you to learn about the latest in the digital marketing world while getting the chance to network with other business owners and marketing professionals.

Our 80×20 format allows for 40 minutes of networking, followed by a 20 minute learning session, and then another 40 minutes of networking.

This event is designed for business owners responsible for planning their company’s marketing activities.

Well, that’s easy. Not only will you build connections with like-minded professionals, but you’ll also learn something that you can put into practice back at base. We’ll also put on a selection of slightly naughty pastries, tea and coffee.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Xpand