How to Recruit in North America

An interactive workshop for recruitment agencies keen to explore opportunities within USA, Canada, and Mexico (North America).

International recruitment provides recruitment agencies opportunities to bracnh out, scale, build the brand, and drive more profit. And few regions outside the UK afford greater options to deliver success than North America.

But with different laws, regulations, and jurisdictions, understanding how to position your proposal, where and when, is important.

This interactive workshop will help recruiters keen to explore North American opportunities. Our experts will help you learn:

• Where to start
• Identifying the need
• The laws, compliance and best practice
• Finance and backoffice
• Employer branding and nailing your EVP
• Cultural diversity
• Regiional staffing/labour nuances - perm, contract, freelance

Some North America recruitment context:

The North American market, encompassing the USA, Canada, and Mexico, presents significant opportunities for the supply of contingent workers.

The USA leads this market, projected to reach a value of $81,739.5 billion by 2028, driven by a growing demand for flexible staffing solutions across various industries such as healthcare, IT, and manufacturing.

Canada and Mexico are also experiencing substantial growth, with expected CAGRs of 12% and 11%, respectively, from 2022 to 2028. The increasing reliance on contingent labour is a response to the need for operational flexibility, cost efficiency, and access to specialised talent.

This trend underscores the shift towards a more agile and scalable workforce model in North America.

Rocky Pienaar, International Staffing Business Specialist & Lawyer

In conjunction with Advantage Global, Rocky will set out the key aspects that Agencies would expect to address when entering the North America markets. These aspects encompass compliance with local, state, and federal laws, understanding industry-specific regulations, and providing strategic legal advice to mitigate risks. Here are some of the key areas of focus:

1. Specific territory employment laws and regulations (USA, Canada, Mexico)
2. Sector-specific regulations (the hot and not sectors)
3. Compliance with wage and hour laws (different states = different laws)
4. Employee benefits and rights (compensation, insurance, social security, ACA)
5. Risk management and legal compliance (documentation, legal, performance)
6. Strategic legal advice (contract drafting, dispute resolution, data privacy & security)
7. Processes (client engagement, service agreements, tech, risk management, contracts)

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