How To: Make the Most Out of Media with Jay Kolbe

101 Tips for Startup PR

In this 'How To', Jay Kolbe, Co-Founder and Senior Managing Partner at Impact Partners, will dive into fundamental strategic communications / PR best practices for startup founders, beginning with a review of why and how third-party media validation influences consumer and business decision makers.

• He will walk you through how to identify valuable news assets, and what goes into properly and strategically packaging them to grab the media's attention and drive the biggest impact for your company.
• He will also talk about strategies for how to effectively engage with the top media outlets, even when you don't have hard news, to generate third-party validation that can help your business grow.
• He will delve into how to balance PR with a company's other, more direct communications and marketing channels, from owned (social and website) to paid content distribution.
• Learn why and how to effectively use narratives and storytelling to enhance the value of your company.

This conversation will help ensure that you make the right communications decisions, every time, and waste no motion when using strategic communications to create value for your company. Learn how not to get caught in the low-value echo chamber of your vertical industry, and stand for why you matter, in a way that's unique, ownable, and high value!

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