How to Make A Sale: Sales Without the Cringe Factor

We've heard it before....selling isn’t everyone’s favorite activity, but it’s a critical skill that can determine the success of your business. The secret? Shifting your focus from simply making sales to genuinely understanding and serving your customers’ needs.

Salescraft is an engaging, hands-on workshop designed for entrepreneurs, small business owners, and solo operators who want to approach sales with confidence and authenticity, without the cringe. Led by Adam Feck of Strategic Executive Alliance and Forward-46, this session will break down the sales process into simple, actionable steps that make selling feel natural and effective.

✔️ A New Sales Mindset – Move beyond the pressure of "closing deals" and embrace a relationship-driven approach that builds trust and long-term success.

✔️ A Structured, Step-by-Step Sales Process – Gain clarity on the three key stages of sales—attracting leads, building relationships, and converting opportunities—with strategies that feel authentic and achievable.

✔️ Practical Sales Strategies – Learn how to ask the right questions, connect with potential clients on a deeper level, and position yourself as the go-to solution in your industry.

✔️ Confidence in Selling – Whether you’re managing sales alone or leading a team, you’ll develop the skills, habits, and mindset needed to integrate sales seamlessly into your business operations.

Sales doesn’t have to be intimidating. Salescraft will show you how to sell with confidence, clarity, and integrity, helping you grow your business while staying true to your values.

Host or Publisher Encore Media Agency