How to Make A Sale: Sales Without the Cringe Factor

Let's be honest.....Very few of us LOVE to sell, but it's a skill that will make or break your startup or small business. So let's help you better understand the solutions you're providing for the people you're serving.

Salescraft is a transformative sales workshop designed for entrepreneurs, small business owners, and solo operators who want to elevate their approach to sales without the discomfort. Led by Adam Feck from the Strategic Executive Alliance and Forward 46, this interactive session will break down the sales process into relatable, actionable insights that help you connect meaningfully with your audience and generate revenue with integrity.

Workshop Takeaways:

1. A New Sales Mindset: Shift your perspective from “closing the deal” to “building relationships” that start with understanding and empathy.

2. Sales Process Breakdown: Explore the three core stages of sales—Lead Generation, Relationship Building, and Revenue Creation—with strategies that make each stage approachable and less daunting.

3. Practical Skills & Tools: Learn practical methods and questions that help you connect emotionally with prospects and position yourself as a trusted advisor rather than a “salesperson.”

4. Clarity on Your Role in Sales: Whether scaling a team or working solo, this workshop will help you identify the mindset, habits, and tactics you need to integrate sales effectively into your business processes.

About Adam and the Strategic Executive Alliance
The Strategic Executive Alliance (SEA) is a pioneering initiative that provides Central and
Upstate New York businesses with access to high-level executive support through a fractional model. From finance and operations to strategic marketing, sales, and HR, SEA’s diverse team of executives brings decades of experience across various industries, making world-class expertise accessible and affordable for companies throughout the region. SEA’s mission is to elevate the local business community, enabling companies to thrive, innovate, and make a lasting impact on the Central and Upstate New York economy.

Why Attend Salescraft?

Salescraft goes beyond traditional sales tactics. It’s about adopting a mindset of servant leadership, where you guide prospects through a collaborative process that genuinely addresses their needs. With Adam’s guidance, you’ll develop a new confidence in selling—making it not just about revenue but about making a meaningful impact.

Reserve Your Spot:

Space is limited! Sign up today to secure your place in Salescraft and start transforming your approach to sales.

Host or Publisher The Rising Tide Society & ThINCubator