How to go from Good to Great

Our first Masterclass of 2026 is based on Jim Collin’s best selling book ‘From Good to Great,’ which identifies if it is possible for a good company to became a great company and if so, how.

After a FIVE year research process, Jim concludes that it could and can happen. In this book he identifies the underlying variables which can take a business from good to great. In this month’s Masterclass we will be working through and discussing the findings of this business research as it has uncovered some challenging and startling truths that will change how you think of your business.

Jim Collins identified that a ‘great company’ is a company that has profits and share price growth which is three times higher than their competitors. What would it mean for your business if your profits were three times higher than your competitors? How can we learn from ‘great’ companies?

We will look at how to lead with questions and not answers and how to create a climate of truth in our business.

The ideas established from Jim Collins are practical and proven to work. We will also look at why good is the enemy of great, why we need level 5 leadership, the hedgehog concept, why we need a culture of discipline and much more.

Ultimately you will leave the Masterclass with an understanding of how to build a company that lasts.

Benefiting from the shared experience and expertise within the group, you are guaranteed to leave the session with some definitive takeaways, actions and thoughts that you can implement straight away in your own business.

Not forgetting the wonderful refreshments that are provided during the session.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Chris Booth - McKellens Limited