How to Extract the Most Value Out of GA4 in 2026

Join us for a happy hour & GA4 presentation at Found Search Marketing. We’ll kick off the event with a rooftop (weather permitting) happy hour and snacks around 3:30, and start the presentation at 4. Topics covered are:

• Establishing a solid foundation (creating a measurement plan and KPIs for their site)
• Ensuring event data is as accurate as possible (server-side tracking, factors that can interfere with this)
• The importance of campaign tagging and data cleanliness
• Importing data for downstream data measurement
• Importing platform data for better attribution analysis
• Advanced techniques (utilizing raw exports in BigQuery, layering on machine learning on top of data)
• Creating dashboards or analyses for your organization stakeholders
  

With nearly 20 years of expertise in data-driven marketing and analytics, Ryan Eme is known for turning complex data into innovative solutions.

As the Head of Data Intelligence, Ryan is focused on leading innovative projects, and helping the agency and clients solve problems, all while maximizing the value of marketing budgets.

A Certified Google Cloud Data Engineer with advanced skills in Google Analytics and tag management, he’s helped clients in industries like higher education, healthcare, and B2B unlock growth and drive business results. Ryan has been part of the Found team for over a decade, and loves being a part of a team that supports, challenges, and inspires one another. His favorite thing about Found is the close-knit group the company has created.

When he’s not transforming data into impact, you’ll find Ryan enjoying concerts, making memories with his wife and three kids, or cheering on his favorite local teams.

Matt Dragoo | LinkedIn

Matt Dragoo has been with Found since 2019, starting his career in paid media right out of Purdue University, where he earned dual majors in Marketing and Management. With expertise in reporting, analysis, and paid media management, Matt uses his skills to craft data-driven strategies that deliver measurable results for clients.

Certified in Google Ads, Google Analytics, Meta Ads, Microsoft Advertising, and Applied Bayesian Modeling, Matt has worked on a wide range of accounts throughout his career, including B2B and Higher Ed Partnerships. If a project has come through Found, there’s a good chance Matt has played a role in it.

Outside of work, Matt enjoys playing video games, experimenting in the kitchen with his wife, or exploring the perks of living in Indianapolis—a city that offers big-city benefits without the big-city headaches. His favorite part of working at Found? The people. “Everyone genuinely wants what’s best for each other and the company. It makes even the hard stuff easier.”

Matt’s superpower? Predicting problems before they even happen—a skill confirmed by his colleagues. He combines analytics with creativity to help clients maximize their ROI and achieve business goals.

Know what’s Happening Next — before everyone else does.

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