How to develop your business strategy - Business Model Canvas

This session will be taking place in person at the British Library's Business & IP Centre and online.

Explore the two most effective methods to develop a winning strategy for success – the Business Plan and The Business Model Canvas – and determine which best aligns with your vision.

In this webinar, Pete Schonbeck (Productschön Business Advice) will introduce you to the fundamental considerations for developing a business strategy. Learn how to plan effectively, conduct thorough market research and create realistic financial forecasts.

Through attending, you will gain a much better understanding of how to effectively position your business for growth. Topics include:

• We will explore the two most effective business planning tools, the “The Business Plan” and “The Business Models Canvas”
• The benefits you are delivering to your customers by exploring the Value Proposition Canvas
• Defining your customer relationships and how to attract them to your business offer
• How to reach your desired customers via market research and marketing practices
• How to generate sales, and which pricing model to adopt via your revenue streams
• Which key activities you need to excel at in order to optimise how you serve your customers
• Which key resources to employ (for example, staff skills, facilities and business tools)
• How to formulate your cost structure in terms of cost of goods/services provided and margins achieved
• Which key partners are going to be important in assisting the promotion of the business
• Lastly, we will discuss the implications if your target customer within your customer segments was to change to a different profile and the consequential impact on the model, so you can diversify to attract incremental opportunities.

Host or Publisher British Library, Business & IP Centre