How to Design Your Customer Journey for Small Business | KC Cohort

As business owners, we spend a great deal of time focused on sales, marketing, operations, and growth — but how often do we step back and intentionally examine the full customer experience?

Join Veronica Alvidrez, Seedfolk Partners, for an engaging and practical session exploring the Customer Journey for Small Business through a human-centered lens.

Drawing from her work in entrepreneurship, community development, and human-centered design, Veronica will guide attendees through the process of understanding how customers discover, experience, and engage with your business at every stage.

This session will help business owners:

• Better understand customer behavior and decision-making
• Identify friction points and missed opportunities
• Create more intentional and meaningful customer experiences
• Strengthen trust, loyalty, and long-term engagement
• Approach business growth with empathy and strategy

Whether you are refining an existing business or preparing for your next stage of growth, this workshop will provide actionable insights you can immediately apply to your customer experience strategy.