How to Create and Optimize Your Google Business Profile

Managed by ReStep Marketing on behalf of the Port Arthur Small Business Development Center

How to Create and Optimize Your Google Business Profile

This workshop gives small business owners and solopreneurs a clear, step-by-step introduction to creating a Google Business Profile using the right keywords, categories, and settings to get the most out of this free tool. Participants will learn how to set up their profile correctly, avoid common pitfalls, and ensure their business appears in Google Search and Maps where customers are actively looking.

The session also includes a brief introduction to Google Workspace and how it can help businesses stay organized, operate more efficiently, and present a professional, trustworthy brand across email and digital tools.

Building on these basics, the workshop then covers how to optimize a Google Business Profile so customers can find, choose, and trust a business online. Key topics include:

• Claiming, verifying, and completing a Google Business Profile
• Selecting the right business name, categories, keywords, and attributes
• Adding photos, services, and descriptions that support search visibility
• Understanding reviews, the Local Pack, and how customers evaluate businesses online
• Best practices for updates, posts, and ongoing engagement

By the end of the session, participants will understand how to build a strong, discoverable Google presence — and how to maintain it so their business stands out in local search!

Presented by: MOTIVA

January 27, 2026

Location:

Port Arthur Public Library

Lucy Stiefel Gallery

4615 9th Avenue

Port Arthur, TX 77642

Lunch provided for those who register in advance.

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Host or Publisher Port Arthur Small Business Development Center