How to Craft Prompts for AEO Monitoring

Join us again in the new year, on January 8th, for our first Buzzmatic session of the year!
The session will be held at the Buzzmatic Office, Schönhauser Allee 149, from 9:30 to 11:00. Enjoy free attendance and a tasty breakfast as we start off 2026 with a bang!
To kick the year off we have a very exciting external speaker joining us, Kevin Kirchhoff, who will take us through How to Craft Prompts for AEO Monitoring.
Monitoring your visibility in AI systems isn't like tracking rankings in Google. You can't just plug in your keywords and see where you rank. AI systems like ChatGPT, Perplexity, or Google AI Mode synthesize answers from multiple sources, which means personalization hits even harder—and what the language model has internalized about your topic matters just as much as fresh data. This makes it a completely different level than keyword tracking. If you're not enriching your prompts with the right context—personas, intent, situational needs—you're measuring the wrong thing. This session shows you how to build prompts that actually simulate what your audience gets, so you can track your AI visibility accurately and optimize based on more realistic data, less guesswork.
We look forward to seeing all of you there and think this will be a session to remember! ✨

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