How to Break into Big Tech Product Marketing

Are you interested in the intersection of how storytelling and engineering build world renowned products?

Product Marketers are the key decision makers that drive millions and billions of users adoption and usage for products you use in your daily life such as Instagram, Airbnb, and Amazon.

In this session we will hear from Kendall Camp, Product Marketer at Microsoft. He’ll give his tips on how to break into Product Marketing Management (PMM) for “Big Tech” and how to pass that interview.

Some key-takeaways for participants of the session:

• What is Product Marketing: Breakdown of why a career in product marketing, what product marketing entails, including key responsibilities like market research, product positioning, and how to develop go to market strategies
• • What is Product Marketing?
  • How Product Marketing is Different than Product Management
  • Misconceptions of Product Marketing
• Career Pathways: Discuss different entry points into product marketing through internships, related roles of educational backgrounds
• Skills and Competencies: Highlight the essential skills needed for product marketing such as strategic thinking, communication and creativity, and project management
• Real World Experiences: Personal anecdotes and case studies from my career so far at Microsoft working on products such as Copilot for M365 & Windows Consumer
• Network & continuous learning: Overview the importance of building a professional network and staying updated on industry trends

Speaker

Kendall Camp - Product Marketing Manager at Microsoft

About the Speaker

Kendall Camp is a Product Marketing Manager at Microsoft based in Seattle where he focuses on Windows Consumer Go to market strategies. Kendall is a cum laude graduate of Morehouse College.

Kendall has intensive and extensive experiences ranging from full-time roles, internships and fellowships in Media, Technology, and Venture Capital at companies including NBCUniversal, CNBC, Microsoft, Robinhood, Dorm Room Fund, HBCUvc, and Commerce Ventures.

He’s from Modesto, California and passionate about storytelling, podcasting, and educational equity. Outside of work he is an avid basketball enthusiast & into interior design.

Location

WorkVine209

2311 North Tracy Blvd, Suite A, Tracy, CA 95376

Parking and Basic Information

The venue has plenty of no-cost parking. The doors to the venue automatically lock at a certain time. If locked and you are outside, knock and someone will let you in. You can also send a message on the LinkedIn group.

Host or Publisher Tracy Developer Meetup