How to Attract Private Patients Consistently (5h event, Includes lunch)

Most private clinics are not short of expertise — they are short of clarity.

Patients now form opinions about a practice long before they call. They search, compare, read reviews, look at your website and quietly decide whether you feel trustworthy. Yet most practitioners never actually see their clinic the way a prospective patient does, and as a result, many practices spend on marketing without knowing if it is helping or hindering them.

This is not a marketing lecture.
It is a small-group marketing lab.

Limited to 8–10 practitioners, the session works through real examples — including participants’ own websites, Google listings and online presence — to show how patients interpret what they see and why some clinics receive steady enquiries while others experience unpredictable gaps.

Rather than solely teaching you to run ads, the aim is to help you understand the system your practice operates within:

• how enquiries are created,
• where patients are lost, and
• how to recognise whether your current marketing activity (or agency support) is genuinely working in your favour.

You will leave able to judge your own practice’s online visibility with confidence and make informed decisions about where and which marketing channel your time and marketing budget should — and should not — go.

The training lab also provides lunch & refreshments to allow the day to run as a focused working session.

The lab focuses on sharing a practical, hands-on component. We will work through real clinic examples and walk step by step through how to set up and optimise the essentials of Google Ads and Meta ads for a private practice — from choosing the right patient-intent keywords and audiences, to writing ads that attract appropriate enquiries, to structuring campaigns so spend is controlled and measurable.

We will focus on the part of the patient journey you can influence directly through marketing: turning searches and online interest into high-quality enquiries (calls, form submissions, messages). You do not need a booking system for this, and no technical background is required.

Alongside the setup, you’ll learn how to evaluate performance the way scaling agencies do: which metrics matter, which numbers are misleading, how to spot wasted spend quickly, and how to make confident decisions about next steps — whether you keep activity in-house or brief an agency properly.

By the end of the lab you should be able to:
• structure a simple campaign that drives relevant patient enquiries;
• write ads and choose targeting aligned to your practice;
• identify what’s working vs what’s wasting budget;
• understand what “good” looks like when reviewing agency performance.

Who should join?

Designed for established private practitioners and clinic owners. No technical background required.

Reflections from the past clients & attendees:

• "Nadya was a dream to work with and made the process so simple. Would love to work together again in the future." Bryony Ward, London, UK
• "I used STEPP Digital for white label SEO services for one of my clients. Was very pleased with the service I received. The brief was followed exactly and the analysis and report was delivered on time and on budget. Highly recommend using the agency for all things marketing." Hemanth Balaji, Frasers Group, London, UK, https://www.houseoffraser.co.uk/
• “Nadya is a knowledgeable marketer and a thoughtful educator. Her sessions are practical, well-structured and genuinely useful for understanding how marketing activity translates into real enquiries.” Ethan Wu, Derma Medical

Nadya Tatarciuc-Birca is a leading UK performance marketing and digital acquisition specialist who has led customer growth strategy across both agency and in-house environments, including senior roles within WPP Group (TalkTalk) and as VP of Performance Marketing at health brand Lumity Life. She is the founder of STEPP Digital and works with organisations where enquiries and conversions directly affect revenue, helping them understand how online behaviour translates into real clients or patients. Nadya is also a graduate of the University of Oxford’s AI Executive Programme, a Chievening Scholar and founder & host of The Future of Skills podcast, interviewing senior leaders from organisations including NASA, Google, Microsoft and Netflix.

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Host or Publisher Nadya Birca