How this Rethink duo builds award-winning brand identities

If you are a commercial creative, you know that collaboration is mostly a buzzword for mission statements.

In reality, working with other creatives involves disjointed handoffs and puffy egos.The more people involved, the more “safe” choices you have to make to get through approval.

It shouldn’t be SO hard to collaborate.

At Rethink, Zoë Boudreau and Jesse Shaw decided to challenge the norms of how creatives work together. Their approach has helped them create brand identities that are iconic, shareable, and award-winning.

They’ve earned top honors from Young Lions Global, D&AD, Brand New Awards, ADCC, and West Coast Creative Awards.Their work featured by It’s Nice That, BP&O, Brand New, The Brand Identity, Creative Boom, Dieline, Cosmopolitan, and Dezeen.

On Oct 23, Zoë and Jesse Shaw will give you a behind-the-scenes peek at their creative process.

If you are a freelancer, brand creative, or agency-staffer, then attend this talk to discover how to:

• Make more distinctive work—without needing bigger budgets
• Take advantage of the messiness of collaboration
• Rediscover a sense of PLAY in your process

Join us for drinks and pizza at Rethink’s cool new HQ — and discover how shifting HOW you collaborate can lead to more distinctive creative work.

Oct 23, 2025

• 6:15pm: Doors open, pizza
• 6:30pm: Intros, housekeeping
• 6:45pm: Zoë and Jesse Shaw talk
• 7:35pm: Q+A, drinks, social

Don’t miss out. Register now.

With support from Rethink Communications

Helping is what the Rethink culture is all about. We’re a naturally collaborative bunch who know how to come together and get things done. We believe in sharing, giving back, working hard and playing nice.

In partnership with West Coast Creative Society

The WCCS are a group of individuals from various agencies and studios in BC, passionate about the work that comes out of our province.

Zoë Boudreau
Associate Creative Director at Rethink

Hello! I’m Zoë, an Associate Creative Director based in Canada with nine years experience in design and advertising. Branding is my specialty wrapped in a big bow of conceptual thinking. I truly believe that design is a secret power. People don’t fall in love with businesses, they fall in love with charismatic personalities, humour and truth. Design unlocks these traits. Logos, colours, type, illustration, and tone of voice all smooshed together form a persona that audiences befriends.

Jesse Shaw
Senior Motion Designer at Rethink

Hey, I’m Jesse. I’m a motion graphics designer currently based in Vancouver, BC. I’ve been working as a motion designer for about 10 years now, and for the last several I’ve been focused specifically on collaborating with design teams across Canada to incorporate motion into the brand identities they develop for clients.

This event for creatives in Vancouver is organized by Creative Pulse.

Creative Pulse is a volunteer-driven organization that provides unpretentious events for Vancouver’s commercial creatives.
Grab a drink with talented designers, photographers, video professionals, and copywriters from every corner of the industry. Get inspired — and find new collaborators!

Refund Policy
Requests for ticket refunds will be honored up to one day before the event. Please note that refunds will not be processed for requests made within 24 hours of the event start time.

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