How Davids Can Take on Goliaths: fundamentals of small businesses marketing

Join us for this exciting session diving into the spectrum of marketing thinking and activities, from startups to advertising giants, to truly understand marketing's contribution, the levellers and opportunities to inspire your marketing today.

Simon Akers, FCIM, award-winning Chartered Marketer & Founder & Partner of marketing consultancy Archmon, will take you on a tour of the marketing world including his own experience, identifying the thinking, the work and the psychology behind some of the most effective work.

Starting Archmon in 2019 following a career working with advertisers worldwide, Simon now supports small to medium businesses and agencies with ensuring these fundamentals are respected, and if marketing is done properly, it is a competitive advantage for you in a world obsessed with the quick wins and the new and shiny.

What to expect:

• An honest appraisal of the opportunities for small business, along with non sugar-coated but important disadvantages.`
• The importance of customer centricity, knowing your audience, and how simple human psychological nudges in communication can elevate campaign results.
• The importance of marketing strategy, and having a clear rubric for decision making
• A journey through some favourite examples of some great effective work delivered though clear, simple strategies.
• Take away a summary some key fundamentals and simple rules to ruthlessly work to help your brand in a world of unfairness and saturation.

Followed by Q&A opportunity, of course.

This hopes to be a session of tackling the realities, but also to provide inspiration and optimism that can benefit anyone from a CEO, founder or marketer, to a freelancer.

We look forward to seeing you there!

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Host or Publisher Mosaic Digital Hub