How Content, AI and SEO work together in 2026

In 2026, content, AI and SEO work as one connected system. Creating high-quality, expert content is more important than ever. AI-driven search platforms interpret user intent and often generate answers directly. And SEO provides the structure that helps search engines and AI tools discover, understand and trust that content. When combined effectively, strong content powers AI responses while SEO ensures it’s visible, authoritative and easy to find.

Presented by , this workshop seeks to help businesses understand the current digital landscape, assist in developing a strategy to maintain competitive positioning and more confidently navigate this increasingly complex environment.

Jack Follis, the presenter, is a business growth specialist who helps small business owners to get the most out of their website & digital marketing. He regularly presents at Dunston Innovation Centre covering these areas, providing in-depth knowledge and practical tips.

Further information

The location has accessible toilets and parking in close proximity.

We are keen to ensure you have the best possible experience. If you have any specific requirements, please kindly let us know by ticking the accessibility box when booking and a member of the team will be in touch to discuss your needs.

Alternatively, if you would like to speak to a member of the team before booking, please either email [email protected] or call 01246 267703 and reference the event that you are interested in attending.

This event is open to Chesterfield based businesses. Places are limited and will be allocated on a first-come, first-served basis (based on one place per organisation). If you would like to attend, please book a place as soon as possible.

By booking, you give consent for Chesterfield Borough Council Innovation Support Programme to contact you regarding this event and to your details being stored within our records. Chesterfield Borough Council is a registered data controller and will process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable legislation.

The Council will use your personal data to process this booking. You will receive communications from us that are necessary for the Council to manage this and provide support.

Privacy Notice

The Council seeks to comply fully with data protection laws and ensures all our contractors and suppliers also comply. For more information about how your personal data is used please see our Privacy Notice https://www.chesterfield.gov.uk/privacy

This project is part-funded by the UK government through the UK Shared Prosperity Fund

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Chesterfield Innovation Support Programme