How B2B Companies Make Their Complex Products Easier To Buy

This seminar focuses on buyer clarity, stronger proof, technical positioning, and identifying the asset most likely to create the fastest commercial impact.

You’ll leave with:

• A clearer view of where your messaging is losing buyers
• A practical lens for spotting the bottlenecks that make a product harder to buy
• A stronger standard for what proof should do in real buyer conversations
• A better understanding of the technical positioning you should adopt
• A clearer sense of which sales-usable asset is most likely to create the fastest commercial impact

This seminar is for:
Marketing leaders, product marketers, founders, CEOs, sales leaders, and GTM operators inside B2B companies with hard-to-explain, technical, or high-trust offers.

Event details:
* Wednesday, May 13, 2026
* 3:30 PM–5:00 PM
* Hula, 50 Lakeside Ave, Burlington, VT 05401
* 20 seats only
* $40 ticket

About the facilitator:
Jeremiah Onaolapo, PhD is a B2B Writer-Strategist specializing in complex and technical categories. His work focuses on making hard-to-explain products easier to understand, trust, and buy through clearer buyer understanding, stronger proof, thought leadership, and sales-usable messaging assets. He has contributed writing and strategy to several funded technical projects, including a $20M EPSCoR award.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Jeremiah Onaolapo