How Agencies Approach Visual Storytelling — and How You Can Too.

Join us in Medford for a hands-on Founders in the Field workshop led by Star Creative Agency, centered on the theme:
“How Agencies Approach Visual Storytelling — and How You Can Too.”

This session is designed for founders and business owners who want their social media content to feel clear, intentional, and aligned with their brand—not random or overwhelming. You’ll learn how agencies think about organic content and how visual storytelling plays a critical role in communicating what your business does, who it’s for, and why it matters.

Together, we’ll break down how social media visually tells a business’s story and how you can apply the same strategies—without needing a big team or budget.

• How businesses use visual storytelling on social media
• The three essential pinned posts every business should have:
• Your origin story
• What you do
• Proof (results, testimonials, or credibility)
• A simple framework for the six core types of content every business should be posting to support growth
• Interactive Exercise: Content Clarity Audit (walk away knowing what’s working and what to fix)

• Clarity on how to communicate your business through content
• A practical, repeatable content framework you can use immediately
• Confidence in what to post—and why you’re posting it

Whether you’re just getting started or refining your brand presence, this session will help you create content with purpose and tell your story visually in a way that actually connects.

Time: 4pm - 6pm

Location: RCC Room 117

101 S Bartlett St, Medford, OR 97501

ONLINE: Join Zoom Meeting:
https://us06web.zoom.us/j/81250572330?pwd=4YdNcOlDBNxSFlxvgZJaaovAgC18lw.1&jst=2

Know what’s Happening Next — before everyone else does.

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Host or Publisher Latino Founders - PDX Startup Weekend Latino