Housing: Digital Done Right
About this Event
Expectations on housing associations are changing fast, and that inevitably leads to your digital needs expanding. Tenants want simple, accessible services that work first time, while digital teams need clearer insights across performance, compliance and customer experience.
Join us at Magenta Living's HQ for a one-day conference for a chance to swap notes, share what’s delivering value right now, and get clear on what to focus on next.
Event Sessions
STAIRS & TSMs: Tenant Reporting Without the Headache
Housing associations are facing new transparency requirements under STAIRS, building on existing TSM reporting and raising expectations around what tenant information must be published, how accessible it is and how quickly it is provided.
This session will cover the current landscape and introduce a Tenant Reporting Dashboard that could help you centralise data and simplify compliance.
Speaker: Andrew Skinner, Head of Client Engagement
How Housing Associations Can Put AI to Work
Housing associations are already using AI to improve resident communications, streamline customer contact, support repairs, manage arrears and identify residents who may need earlier help.
This session explores five real examples of AI being used across the sector today. It will cover the problems being addressed, how the technology is being applied, the results being achieved and the importance of governance and human oversight.
Attendees will leave with practical ideas for where their own organisation could start.
Speaker: Adam Smith, Head of Strategy and AI Solutions
Interactive Workshop: How Digital Campaigns Can Support Better Tenant Outcomes
From encouraging tenants to access support earlier to increasing uptake of digital services, digital campaigns can play an important role in improving both tenant experiences and operational outcomes.
In this interactive workshop, we'll explore how to start with the outcome you want to achieve, understand the audiences and barriers involved, and build focused campaigns around them. Using real challenges and ideas from the room, we'll consider targeting, messaging, channels, calls to action and, importantly, how to measure whether activity has made a meaningful difference.
Make Your Housing Brand Work Harder
A housing brand is more than a logo or a set of guidelines. It is the promise your organisation makes to tenants, colleagues and partners, shaped by how you look, how you communicate and, most importantly, how you act.
This session explores how to build a brand that supports your organisation’s wider goals, earns trust and creates a more consistent tenant experience.
It will look at brand perception, positioning, tone of voice and the importance of aligning what you say with the services you actually deliver.
Speaker: Patrick Dewar, Designer
In Conversation with Magenta Living
Find out about the challenges and opportunities uncovered during the recent Magenta Living and Spindogs website project.
This live case study and Q&A will explore the project, the lessons learned and the practical decisions that shaped the final result.
Magenta Living is Wirral’s largest social landlord, providing good quality, affordable homes and supporting people to live independently.
Founded in 2005, Magenta Living is proud of its roots in Wirral and its role in the local community, while also supporting customers in communities beyond the borough.
Its work goes further than providing homes. Magenta Living invests in neighbourhoods, works with partners and creates opportunities that help customers, colleagues and communities thrive.
Spindogs is a full-service digital agency that helps organisations build better digital experiences.
From complex digital platforms and system integrations to branding, campaigns and ongoing support, our team helps organisations solve real problems and make confident digital decisions.
Please note that this event is only open to employees and representatives of housing associations and other housing providers.
It is not open to suppliers, agencies or commercial service providers.
Agenda
🕑: 10:30 AM
STAIRS & TSMs: Tenant Reporting Without the Headache
Host: Andrew Skinner, Head of Client Engagement
🕑: 11:30 AM
How Housing Associations Can Put AI to Work
Host: Adam Smith, Head of Strategy and AI
🕑: 01:30 PM
How Digital Campaigns Can Support Better Tenant Outcomes
Host: Ryan Harris, Digital Marketing Team Lead
🕑: 02:30 PM
Make Your Housing Brand Work Harder
Host: Patrick Dewar, Designer
🕑: 03:00 PM
In Conversation with Magenta Living: A Live Case Study
🕑: 04:00 PM
Networking and informal drinks
Where is it happening?
Event Location & Nearby Stays:
GBP 0.00 to GBP 432.98
