Hospitality in WNC & Why it Matters

Join Us at the February AVLMeetup: Hospitality in WNC and Why it Matters

Asheville's thriving hospitality industry significantly impacts the local real estate market, driving demand for both commercial and residential properties. The success of boutique hotels, short-term rentals, and resorts has led to increased property values and investment opportunities. Real estate developers are focusing on mixed-use projects that cater to the tourism influx, while investors are capitalizing on vacation rentals and eco-conscious developments. The close relationship between hospitality and real estate in Asheville creates a dynamic environment for growth and investment, with both sectors benefiting from the city's focus on sustainability and local experiences.

When and Where?

📅 Date: Tuesday February 4, 2025

🕒 Time: 5:30-7:30+

📍 Location: The Mule @ Devil's Foot Beverages, 131 Sweeten Creek Rd, Asheville 28803

Our Panel of Industry Experts Include: 

🎤Katie Button: Katie Button is a five-time James Beard award-nominated chef, cookbook author, and founder of Asheville-based restaurants Cúrate and La Bodega by Cúrate. She honed her craft working with renowned chefs like Ferran Adrià and José Andrés, which led to her success as a restaurateur and founder of the Button Meana Group. Her ventures include Cúrate Trips, Cúrate at Home, a wine club, and a culinary series, while her restaurants are known for their commitment to hospitality and sustainable work environments

🎤Molly Irani: Molly Irani is the Co-founder and Chief Hospitality Officer of the James Beard Award–winning Chai Pani Restaurant Group, where she leads a team of over 300 across five restaurants and a spice company, shaping its renowned culture and hospitality. Under her leadership, Chai Pani won the 2022 James Beard Award for Outstanding Restaurant, and the group continues to expand by building strong teams and focusing on meaningful growth. Based in Asheville with her husband and business partner, Meherwan, their daughter Aria, and two Goldendoodles, Rosie and Teddy, Molly also oversees restaurant design, bringing vibrant cultural stories to life through their spaces.

🎤Jordan Turchin: Jordan Turchin became the steward of The Horse Shoe Farm in 2017, transforming it into a boutique farm resort offering luxury accommodations, farm-to-table dining, and wellness experiences. Under his leadership, the property has become a sanctuary, featuring award-winning amenities like The Stable Spa and holistic experiences such as meditation and sweat lodge ceremonies. As a fourth-generation member of the Turchin family business, Jordan blends his background in development and hospitality to create a space for guests to find peace and rejuvenation.

Join us for a chance to connect with new faces and familiar friends, and maybe pick up some fresh insights along the way. Whether you're a seasoned pro or just curious about real estate, everyone is welcome! Hope to see you there.

Host or Publisher AVLMeetup