Hops and Shops Downtown Redding

Viva Downtown’s Annual Hops & Shops is back for 2026! 🍻🛍️

Spend the afternoon exploring downtown while enjoying craft beer tastings from regional breweries inside participating Downtown shops and businesses. Your tasting passport will guide you through downtown where you’ll sip great beer, discover local businesses, and enjoy a lively community atmosphere.

Each ticket includes a commemorative tasting glass and beer tastings at participating locations. As you stroll from stop to stop, you’ll also find shopping specials, local vendors, and plenty of downtown fun along the way.

Grab your friends and join us for one of downtown’s favorite annual events—support local businesses while sampling some great brews!

Event Highlights:
• Craft beer tastings at participating downtown locations 15+
• Hops and Shops tasting glass and tote bag included
• Shopping specials and local vendors
• A fun self-guided stroll through downtown

Beers and Businesses Featured:

Extreme Escape: Bear Republic

Grit and Gals: Humboldt Cider

Shop Around the Corner Books: Kona Beer

Shasta Historical Society: Sierra Nevada

The Farm: Farmers

Kiss Me Novelties: Ace Cider

Organic Pilates: Eel River

Janine's Jewelry: Fog Tails

Baileys Book Nook: Golden Road

Dandelion: Goose Island

Friday's Vintage: Woody's

Gather Downtown: Founders

Isla Redding: Golden State Cider

Amy Donaldson Art: Elysian

Spencer James Chocolate: Etna

Rust and Relics: Golden Road

Heavenly Donuts: Merican

Cask and Cleaver: Club Tails

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Host or Publisher Viva Downtown Redding