Hook, Line, and South Bend: The Remarkable Rise and Fall of the South Bend Bait Company

From a deer-hair hook sold for a dime to a million-dollar enterprise that shipped lures to 26 countries, the South Bend Bait Company became one of the most successful fishing tackle manufacturers in the world… and one of South Bend’s most fascinating lost businesses. Along the way, there were scandalous affairs, corporate betrayals, and plenty of legendary fish stories. Join historian Aaron Helman for the full story of the company that put South Bend on tackle boxes everywhere.
ABOUT SPEAKER SERIES
The Studebaker Museum Speaker Series, presented by the Campisi Family Education Fund, is held in the Wiekamp Auditorium. Regular Speaker Series admission is $2. Regular admission fees apply to tour the Studebaker National Museum and The History Museum. Studebaker National Museum and Campus members are admitted free!