HBCU Sports, Creator & Career Engagement Series | Norfolk State University
About this Event
Ready to Build Your Future Beyond the Game?
Whether you're a student-athlete, aspiring sports professional, content creator, or future entrepreneur, this one-day summit will give you the knowledge, tools, and industry connections to thrive in today's sports business and Name, Image & Likeness (NIL) landscape.
Join Norfolk State University, ABC Sports Foundation, and B.E. Collective+ for a full day of sports business, NIL education, personal branding, financial literacy, networking, and career opportunities.
About This Event
The Future of Sports Starts Here.
The HBCU Sports Business + NIL Education Summit is a premier educational experience designed to prepare HBCU students and student-athletes for success in today's rapidly evolving sports industry.
Through interactive workshops, expert panels, real-world case studies, and networking opportunities, attendees will gain practical knowledge they can immediately apply to their athletic, academic, and professional careers.
Whether your goal is to:
- Earn NIL opportunities
- Build a personal brand
- Work in professional sports
- Become a content creator
- Launch your own business
- Learn how sports marketing really works
...this summit is designed for you.
What You'll Learn
Throughout the day, attendees will participate in sessions covering:
🏆 Name, Image & Likeness (NIL)
Understand how NIL works, NCAA guidelines, revenue sharing, and how to prepare for endorsement opportunities.
📱 Personal Branding
Learn how to develop a marketable personal brand that attracts opportunities on and off the field.
💰 Financial Literacy
Understand budgeting, taxes, contracts, and long-term wealth strategies for athletes and young professionals.
🎥 Content Creation
Discover how brands evaluate creators and how to build content that drives engagement and partnerships.
🤝 Sports Business Careers
Hear directly from professionals working across sports marketing, media, sponsorship, athlete representation, and business operations.
📄 NIL Deal Execution
Learn exactly what happens after signing a deal, including deliverables, timelines, contracts, and common mistakes.
Summit Experience
Attendees can expect:
- Interactive workshops
- Panel discussions
- Sports industry networking
- Brand-building activities
- NIL resources
- Career exploration
- Sponsor & partner engagement
Who Should Attend?
This event is perfect for:
- Current student-athletes
- College students interested in sports
- Coaches
- Athletic administrators
- Faculty & staff
- Aspiring sports executives
- Content creators
- Entrepreneurs
- Local high school students interested in sports careers
Why Attend?
You'll leave with:
- A better understanding of NIL
- Actionable branding strategies
- Professional networking connections
- Career insights from industry leaders
- Practical financial knowledge
- Tools to grow your influence
- Resources to prepare for future opportunities
Presented By
Norfolk State University Athletics
In partnership with
B.E. Collective+
B.E. Collective+ develops educational programming that prepares HBCU students and student-athletes for success in sports business, entrepreneurship, branding, and NIL.
ABC Sports Foundation
ABC Sports Foundation is a nonprofit organization dedicated to expanding educational, athletic, and career opportunities through sports, leadership development, and community engagement.
Agenda
🕑: 09:30 AM - 10:00 AM
Registration & Welcome
🕑: 10:10 AM
Opening Remarks
🕑: 10:10 AM - 10:50 AM
Storytelling for Impactful Branding
Info: For students and student-athletes. Built around a personal storytelling and peer-feedback activity. Every participant leaves with a draft of their personal brand story and a clearer understanding of how their experiences, interests, and values can connect to future opportunities.
🕑: 11:00 AM - 11:50 AM
Understanding Local Opportunities
Info: For students and student-athletes. Learn from local business owners what businesses look for, how personal branding and professional presentation affect opportunity, and how student-athletes can realistically approach local and regional partnerships.
🕑: 01:00 PM - 01:50 PM
NIL Execution + Activation
Info: For student-athletes. Built around a live mock-deal group activity. Every athlete leaves with a real execution plan they can use immediately.
🕑: 02:00 PM - 02:50 PM
Strategies for NIL Partnership Negotiations
Info: For students and student-athletes. Built around a live mock NIL deal activity. Every participant leaves with a personal framework for evaluating NIL opportunities and identifying what they need to negotiate before signing.
🕑: 02:50 PM
Closing Remarks
🕑: 03:00 PM - 04:00 PM
Networking & Sponsor Expo
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
