Hawai‘i Tourism Authority – 2026 Spring Tourism Update

Hawai‘i Tourism Authority (HTA) invites you to our 2026 Spring Tourism Update, bringing together visitor industry professionals and partners for timely updates and shared understanding of what’s shaping travel to Hawai‘i.

What to expect

• Current market conditions and travel trends across major market areas, including U.S., Japan, China, Australia, Europe, and Canada
• Updates on HTA’s latest initiatives, new sports partnerships, and destination management work
• Connection with colleagues and stakeholders across the visitor industry

Schedule (HST)

• 8:00 AM Registration opens
• 8:30 AM – 12:00 PM Program
• 12:00 PM – 1:00 PM Networking / buffer time

In-person location
Limelight Hawai‘i
410 Atkinson Street, Honolulu, HI 96814 (O‘ahu)

Virtual attendance
A livestream link will be emailed to registered virtual attendees prior to the event.

Program highlights (subject to change)

• Welcome + opening remarks
• Market updates: U.S., Japan, China, Australia, Europe, Canada
• Destination management updates
• HTA initiatives + sports partnerships
• Q&A

Know what’s Happening Next — before everyone else does.

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Host or Publisher Hawai'i Tourism Authority