“Have a Cheap Day”: Remembering the Golden Age of Building 19 Advertising

For generations of New Englanders, a trip to Building 19 was part bargain hunt, part adventure. Join the Wyner Family Jewish Heritage Center as authors Randy Cogill and Tripp Underwood discuss their new book on the beloved discount retailer and the history behind its iconic, witty advertising campaigns. Illustrator Mat Brown, whose humorous artwork became synonymous with the Building 19 brand, will share memories from his years with the company and reflect on its lasting impact. The program will also feature a display of materials from the Wyner Family Jewish Heritage Center’s Building 19 Records collection, a memory-recording station for attendees to share their own Building 19 stories, and a book signing with the authors.
Learn more and register: https://jewishheritagecenter.org/events/have-cheap-day-remembering-golden-age-building-19-advertising