Harnessing the Power of AI Tools to Market Your Small Business

Cut through the AI hype and discover practical, affordable tools and workflows that can make small business marketing easier.
About this Event

AI offers exciting possibilities for small business marketing—but with so many tools, trends and promises, it can be difficult to know what is genuinely useful.

Designed for cost-conscious small business owners, this fast-paced workshop explores practical ways to use AI to improve your marketing, save time and make the most of a limited budget.

We’ll look beyond the hype to examine what today’s AI tools can—and cannot—do. You’ll learn how to choose tools that suit your business, create stronger briefs and prompts, preserve your originality and brand voice, and identify opportunities to automate repetitive marketing tasks.

The workshop will also explain concepts such as memory, projects, skills and AI agents in plain English, showing how they can support more consistent and efficient ways of working.

What we'll cover:

• The state of AI and what it means for small business marketing
• How AI tools work—including memory, projects, skills and agents
• Common “gotcha” moments and how poor AI output can damage your brand
• How to recognise generic or AI-generated content and preserve originality
• How to maintain a consistent and authentic brand voice
• How to create effective briefs and prompts that can be reused
• Practical AI marketing tools suited to small business budgets
• The different types of agentic AI and how to build a useful combination of tools
• Practical marketing workflows and scripts you can set up and test
• Tips for assessing whether a tool is worth your time and money

Participants will leave with:

A practical list of AI tools to explore
Reusable scripts and approaches for briefing AI
New marketing workflows to try in your business
A clearer understanding of where AI can save you time and money
Greater confidence in testing AI tools without compromising your brand

This workshop is ideal for:

This workshop is suitable for small business owners who manage some or all of their own marketing.

📍 Hybrid event — attend in person or online via Zoom. Please indicate your preference when registering. If in-person registrations are low, the workshop will be delivered online only.

Facilitator:

Kirri Romero from