Harnessing AI for Your Small Business

Artificial Intelligence is transforming search engines, marketing, and customer acquisition. But how can small business owners and entrepreneurs navigate the hype versus the reality? In this interactive workshop, John McDougall (author of Talk Marketing) and John Maher will go beyond the basics of AI tools. They’ll show you how to use AI responsibly while building long-term authority and visibility for your business online.

What You’ll Learn

* The Pros & Cons of AI in Small Business Marketing

Efficiency, automation, and cost savings vs. risks like plagiarism, privacy, and bias.

* How AI Is Changing Search

From Google’s AI Overviews to chat-based platforms like ChatGPT and Gemini—what this means for your business’s visibility.

* Practical AI SEO Tactics

8 real-world use cases, including keyword research, content briefs, schema markup, and competitive analysis.

* Authority Marketing in the AI Era

Why Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) matters more than ever for any business.

* Hands-On Demos

See how to generate SEO-optimized content, analyze search rankings, and create marketing assets with AI tools.

Who Should Attend

* Small business owners and entrepreneurs

* Marketing managers and in-house marketing teams

* Consultants and service providers looking to leverage AI for growth

* Anyone curious about how AI will reshape customer acquisition

This informative workshop is offered at no cost and is being sponsored in partnership with the and the .

Host or Publisher Enterprise Center at Salem State University