HARK Live
Schedule
Wed Apr 29 2026 at 10:00 am to 04:00 pm
UTC+01:00Location
voco Manchester - City Centre by IHG | Manchester, EN
About this Event
HARK Live will bring together agencies, businesses and brands from across the digital audio advertising ecosystem for a day of insight, discussion and networking, marking the official launch of HARK Collective.
Brought to you by audioadpro, partner speakers from ACCENT, Audiomob, Distorted, Humanise, Octave and Get Carter Productions.
Your ticket includes lunch.
HARK Live -10am-4pm
Bar will then open following the sessions for further networking.
What you can expect
Think Like a Customer: Roger Cutsforth in Conversation with Paul Coleman
Host: Roger Cutsforth
Info: To fully understand people it's not about the right questions for ChatGPT, it's about putting yourself in a customer's shoes. Observing, feeling and talking about their lives, their wants and their needs. At Humanise we believe it has never been more important to connect with others, spending time with them to understand motivations and give clarity to actions. We've cooked meals with families who only own one pan, and we've watched families make numerous evening meals to accommodate all the families dietary needs. Both of these families ticked a box to say they find meal times stressful. Different stresses, stemming from very different starting points. Thinking Like A Customer takes more than a few bar graphs and a word cloud, you need to become them, walk alongside them and listen to both what they are saying and what they are avoiding saying out loud.
Know Before You Grow: Why Audience Strategy Comes First in Podcasting
Host: Alex Jungius
Info: Before you brief your production team or commit budget to a new show, there's a more important question to answer: who are you actually making this for? Duhh! Understanding your audience properly changes everything about how you approach podcasting. We'll look at listener habits, why planning actually matters, and the reason long-form content is quietly winning while everyone else is panicking about TikTok.
We Need to Talk About the Ws
Host: Ben Morris
Info: In Get Carter Productions' session, “We Need to Talk About the Ws”, they'll explore the methodology, nuances and techniques you can use to make digital audio creative stand out, and fit in.
Before You Hit Record
Host: ACCENT
Info: Before You Hit Record brings together a series of perspectives on how understanding audience environment and context shapes smarter audio connection. Hosted by Nigel Clucas (Presenter, Creator and Media Executive) and curated by ACCENT (Your Next -Gen Audio Content Solution), the session includes James Brownlow, Founder of ACCENT, sharing a case study on using audience insight to support the launch of a new breakfast show in 2026, for the iconic radio brand Kiss, followed by Sam Zniber of MediaDatak presenting "Launch what lands. K*ll what won't. Simulate how listeners, advertisers, and industry experts will react to your next show, host, format, or positioning decision. Before you record a single episode." The session concludes with a live version of the Decommissioned Podcast, showing first-hand how audience insight can be reflected in content.
Partner Speaker Session from Audiomob
Host: Carla Harrison
Info: At HARK Live, join Carla as she breaks down mobile gamer stereotypes and misconceptions, revealing just how diverse today’s mobile gaming audience is and how receptive they are to non-intrusive in-game ads. Discover how audio is redefining in-game advertising and what it means for advertisers looking to engage players, in this Audiomob session.
Partner Speaker Session from Octave
Host: Russell Pedrick
Where is it happening?
voco Manchester - City Centre by IHG, 59 Portland Street, Manchester, United KingdomEvent Location & Nearby Stays:
GBP 0.00
