Haas Hops Academy: Harvest

Tap into our knowledge to expand your skills and brew smarter.

WHAT IS HOPS ACADEMY?

Hops Academy is a globally recognized industry education programdesigned to deepen brewers’ understanding of hops and their role in thebrewing process through engaging, interactive learning experiences. Whether you’ve been brewing for a few months or a few years, Hops Academy is guaranteed to sharpen your expertise, refine your hop selection skills, and inspire your next great brew. Whether you’re a brewer on the rise or a seasoned pro, Haas Hops Academy gives you the tools, knowledge, and hands-on experience to turn great ideas into exceptional brews. But it’s more than just learning, it’s also about connecting with the larger brewing community. Share a pint, swap stories, and spark ideas with hop experts and fellow brewers during one of our sessions.

HOPS ACADEMY: HARVEST

Held annually during the excitement of harvest season, this flagship one-day event brings you into the heart of hop country for a hands-on learning experience like no other. Explore the Haas Campus, engage inflavor perception training, learn about hop breeding and agronomics, disover new advanced products, and enjoy enlightening discussions around hops and brewing.

WHO SHOULD ATTEND·

• Haas Next Gen Customers
• Brewers new to hop selection
• Brewers who are growing and need help achieving their goals
• Brewers looking to understand how to efficiently diversify products with flowables
• Brewers seeking education on hopquality and efficiency product

Hops Academy: Harvest 2026

Tuesday, September 29

10am - 4pm

Haas Innovations Center

Cost $40 per person, includes lunch and Haas gift

Flavor/perception

Sharpen your sensory skills by understanding how aroma, taste, and perception work together with Haas Sensory Manager Jeff Dailey.

Hop Quality, Sensory + and Next Gen

Explore whole cone hop quality, the impact of our Sensory Plus program and our approach to Next Gen selection.

Breeding and Agronomics

Discover the art and science of hop breeding with Director of Hop Breeding, Michael Ferguson, and taste the latest hops coming down the pipeline.

AP Plant + Products

Learn how to leverage Hexa, Rho, and Tetra to create more consistent, targeted bitterness profiles.

Flowables Primer

“Maximum flavor, minimum loss,” coined by our Brewmaster Virgil McDonald—discover how flowables work harder so you don’t have to.

Please note: agenda subject to change

Spaces are limited—don't miss this opportunity to elevate your brewing knowledge and share ideas with other hops and beer experts in an intimate setting.

Know what’s Happening Next — before everyone else does.

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Host or Publisher John I. Haas, Inc.