GST **: Winning the Right Way – Human Connection in the Age of AI

At Consalia, we are thrilled to announce the 20th edition of the Global Sales Transformation event, taking place at its usual location, The London Stock Exchange. The event will be held on Thursday 27th November 2025.

Sales is changing—fast. But how can we make sure it changes for the better?

As AI and sales technology continue to reshape the landscape, many organisations are asking a critical question: How do today’s customers really want to be sold to?

Join us for GST **: Winning the Right Way – Human Connection in the Age of AI, where sales leaders, innovators, and experts from across the globe will come together to explore what it means to build trust, inspire loyalty, and drive performance in this new era of selling.

In an age of automation, data-driven outreach, and AI-generated proposals, are we getting closer to our customers—or further away? Are today’s salespeople becoming more customer-centric, or are negative sales mindsets—manipulation, supplier-centricity, complacency and arrogance—creeping in under the radar?

This year’s event revisits the groundbreaking research of Dr Philip Squire, whose doctorate identified the four values that customers most want to see in salespeople:

• Authenticity
• Client-Centricity
• Proactive Creativity
• Tactful Audacity

We’ll explore whether these values are still relevant in the AI age—and reveal the findings of a refreshed research project that re-examines buyer expectations in today’s digital-first world.

Whether you’re a sales professional, team leader, enablement specialist, or tech innovator, GST ** is your opportunity to learn, connect, and be part of the conversation shaping the future of sales.

Don’t miss this essential event. Discover how to win the right way—by selling with empathy, powered by technology, and rooted in what customers truly value.

Agenda TBC

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Host or Publisher Consalia