Growing U: Understanding Your Audience: Buyer Personas & Empathy Maps

Are you an artist, crafter, maker or small buisiness wondering why you haven’t sold anything?

In this foundational workshop, you’ll learn why understanding your audience is critical to successful service/product development, branding, and marketing; and how to identify your ideal customers. Using tools like buyer personas and empathy maps, you’ll gain clarity on what drives your audience and how to connect with them effectively.

Objective: Identify and deeply understand your ideal customers.

Key Topics:

• What are buyer personas, and why are they important?
• Creating empathy maps to understand customer motivations, needs, and behaviors.

Activities:

• Develop a detailed buyer persona for your business.
• Build an empathy map for one key audience segment.

Key Takeaways:

• Understand why knowing your audience matters for your business success.
• Identify your target audience with clarity and confidence.
• Create detailed buyer personas for your business.
• Develop empathy maps to better understand your customers' perspectives.

Who Should Attend: Makers, artists and small business owners who want to refine their marketing by getting to know their customers better. No matter what stage your business or product development is in, an indepth understanding of your target user or client is the strategic unlock.

This workshop is part of a larger marketing series led by Growing U Coach Kate Peabody designed to help small businesses in the art and maker space build and execute effective marketing strategies. Growing U is an exclusive program for Clear Creek Makerspace members.

The mission is to take you to the next step in your creative flow, entrepreneurship dreams, and for you to feel at home at the Clear Creek Makerspace. As a member of CCM you have EXCLUSIVE access to professional coaches.

Workshops with Coach Kate of guide participants in focused learning, development and conversation on specific topics, where she - along with additional subject matter experts at times - will provide specific guidance and resources; and answer your related questions. Think about everything from the maker’s mindset and burnout management to how to write a business plan; the nuts and bolts of starting a business; or building a brand and marketing strategy.

Kate Peabody, MBA, is an International Coaching Federation Professional Certified Coach pairing positive-psychology-based coaching with more than fifteen years of corporate & small business leadership, creative confidence and design-thinking experience. Kate loves being part of the CCM community to help makers balance work, life and time for their holistic wellbeing, and explore and take action on their potential as a professional maker.

You can expect to hear cheesy puns and alliterations, and see her learning and making in the space herself – as 75% of what Kate owns are art and craft supplies. Clay, paint, markers, chalk, charcoal, yarn, embroidery, stamps, paper and canvases, fabric, bits and bobs she thinks she could make something great out of…

Host or Publisher Clear Creek Makerspace