Grow Your Sales: The Ultimate Sales Playbook
About this Event
📝 Description:
This is the sixth workshop of our Sales Accelerator. It helps you bring together all the tools, insights, and strategies from the previous workshops to build your own complete sales playbook. You will create a clear, repeatable, and scalable sales framework that supports consistent sales performance. It strengthens your ability to plan, structure, and lead your sales activity with confidence and purpose.
Sales Accelerator programme is a 12‑week journey consisting of 6 expert‑led workshops. You may attend the full programme or join individual workshops depending on your needs. The programme supports founders to improve their sales capability by providing structured learning, practical tools, and real examples.
📚 What to expect:
•An introduction to the DEAL Framework and how it supports a strong sales strategy.•A practical session on building a sales playbook tailored to your business model.•Exercises that help you bring together your customer insights, funnel, metrics, and pitch into one clear structure.•Real founder stories showing how a strong playbook improved their sales consistency and growth.•A Growth Lab focused on strengthening your mindset for long‑term sales resilience.
👥 Why attend:
•Learn how to build a complete, structured sales playbook that supports repeatable success.•Understand how to combine your tools, insights, and learnings into a practical framework.•Strengthen your ability to lead your sales activity with clarity and confidence.•Improve your resilience and readiness for future sales challenges.•Leave with a practical, actionable playbook that supports long‑term growth.
🗣️ Our guest speaker:
Colin Horsburgh | Founder & Director, En Pointe Solutions Ltd
Colin spent 17 years working in commercial and sales roles for some of the world's most recognised hospitality brands, including Starwood, Fairmont, IHG, and Cameron House. That career took him across luxury hotels, global sales teams, and high-pressure revenue environments where relationships and results had to go hand in hand.
In 2017, he stepped away from the corporate world and founded En Pointe Solutions, an Edinburgh-based hospitality commercial consultancy built on a simple belief: that the best salespeople are made, not born, and that the principles that drive exceptional guest experience are the same ones that drive exceptional sales performance.
Eight years on, En Pointe has grown from a one-person consultancy into a team of 25+ senior associates operating across the UK. The business now works across four distinct areas: sales training, commercial consultancy, interim sales support, and an associate and introductions model serving hotels, venues, and hospitality businesses at every stage of their growth.
Colin works with clients ranging from independent hotels to large venue groups, helping them build the commercial foundations, the sales habits, and the team capability to grow consistently, not just occasionally.
📲 Download our Accelerator app to get the most out of your journey:
Power your progress by joining your Accelerator groups, accessing resources, and staying connected to your community, all in one place.
Download on the App Store: https://qrfy.io/yb7Bd5y23F
Get it on Google Play: https://qrfy.io/cdnAaSwxL2
Where is it happening?
Event Location & Nearby Stays:
GBP 0.00
