Grow Your Business Visibility Through Podcasting

This practical inspiring workshop will equip attendees with the tools, strategies, and confidence to grow their business visibility using podcasting, either by being a brilliant guest on someone else’s podcast or by launching one of their own.

You'll learn how to identify and tell your business story, find and pitch the right podcasts to appear on, plan and record your own podcast, and make the most of podcasting as a marketing tool.

Whether you're new to podcasting or looking to expand your reach, this workshop will give you the confidence to take the next step.

Key takeaways

• Craft Your Business Story: Learn how to shape and share your unique business narrative to connect with podcast audiences.
• Be a Standout Guest: Discover how to find the right podcasts and pitch yourself with confidence and clarity.
• Launch Your Own Podcast: Get practical guidance on planning, recording, and publishing your own show from scratch.
• Maximise Podcasting for Growth: Explore strategies to use podcasting as a powerful marketing tool to boost your visibility and reach.

Who should attend?

Anyone in business responsible for marketing, building brand visibility, or establishing expertise, especially those interested in content creation, brand storytelling, or public speaking.

Workshop Facilitator:An experienced interviewer, public speaker, event host and certified corporate trainer, Ed is passionate about sharing his knowledge to make you a more effective, confident and capable communicator.

Ed has over 20 years experience on BBC and commercial radio stations, working on flagship shows in major markets like Birmingham, Manchester, Sheffield & Nottingham to name a few.

As an event host Ed has worked for West Bromwich Albion and Birmingham City football clubs, Warwickshire County Cricket Club, Cancer Research UK and Sport for Life International.

Q1: Is this event free?

A: Yes, it is free for people looking to start a business and SMEs based in the Shropshire Council area (excluding Telford & Wrekin)

Q2: What if I register and can't attend.

A: If you are unable to attend, we kindly request 72 hours' notice. Please cancel your ticket via Eventbrite to allow others to take your place.

Q3: What if I am based outside of Shropshire council area and want to attend?

A: This event is fully funded and free to businesses based in the Shropshire Council area only (excluding Telford and Wrekin)

Please note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding.

Q4. Will I receive an email reminder for this appointment?

A: You will receive a reminder for this booking via Eventbrite.

Q5 . Is there parking at the venue?

A: Please note the full address of the venue is: Shropshire Council, The Guildhall, Frankwell Quay, Shrewsbury SY3 8HQ. Parking is available in Frankwell Car Park next to the venue.

This is a pay and display car park.

Q6: Is lunch included?

A: Tea, coffee, and biscuits will be available throughout the day. Lunch isn’t provided, but you’re welcome to bring your own or visit one of the nearby cafés.

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Host or Publisher Shropshire Growth Hub