Grizzlies Got Game: Managing Brand Identity in the NBA
Schedule
Thu, 05 Mar, 2026 at 11:30 am
UTC-06:00Location
St. Bernards Auditorium | Jonesboro, AR
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What does it take to build and protect a powerful brand in one of the most competitive sports leagues in the world?Join AAF Northeast Arkansas for a Lunch & Learn with Lauren Carnell, Vice President of Marketing for the Memphis Grizzlies, as she takes us behind the scenes of branding in the NBA. From season highs to rebuilding years, Lauren will share how the Grizzlies stay culturally relevant, emotionally connected, and unmistakably Memphis—no matter what’s happening on the court.
This session will explore how a major sports franchise maintains a consistent brand identity while evolving creatively to meet fans, sponsors, and the community where they are.
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Where is it happening?
St. Bernards Auditorium, 505 E. Washington Avenue,Jonesboro, Arkansas, United StatesEvent Location & Nearby Stays:
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