Green Marketing Roundtable | Solano | IN-PERSON
About this Event
BayREN, StopWaste, and Franklin Energy present:
Green Marketing: Amplify Your Green Edge
Thursday, September 24th | 9:00 am - 12:00 pm
Learn how to confidently market your Green Designation, communicate the value of sustainable home features, and use AI tools to create compelling green marketing content. You'll leave with practical templates, real-world strategies, and a personalized action plan to grow your visibility as a Green REALTOR®.
In this interactive program, Eileen will be answering the question, "How can I use my Green Designation to build my business and promote my knowledge?"
- Craft your personal "Green Realtor brand" and develop a 15-second pitch
- Showcase features authentically using visuals while avoiding "greenwashing"
- Leverage green feature fields in the MLS to effectively highlight energy-efficiency features
- Use AI tools to create descriptions, blogs, and social content
- Plan your Green Realtor marketing kit
The Bay Area Regional Energy Network (BayREN) is a collaboration of the nine counties that make up the San Francisco Bay Area. Led by the Association of Bay Area Governments (ABAG), BayREN provides regional-scale energy efficiency programs, services, and resources. BayREN is funded by utility ratepayer funds through the California Public Utilities Commission, as well as other sources, drawing on the expertise, knowledge, and proven track record of Bay Area local governments.
BayREN provides trainings specifically for real estate professionals to enable market recognition of the value of a green home during real estate transactions. Trainings also help real estate professionals understand the basics of an energy efficient home and available resources, such as incentives for upgrades and assessments offered through BayREN.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
