Graphic Design & Aesthetics As Strategy Using Canva

Learning Labs Series (Faculty Edition!) ~

This Learning Labs session, "Graphic Design and Aesthetics as Strategy using Canva" introduces concepts related to Graphic Design focusing on how Aesthetic Intelligence shape meaning, identity, and emotional connection in brands. Students will examine how design elements (color, logos, type fonts), cultural relevance, and sensory storytelling can differentiate a new Portland MLB expansion team. Using Canva, you will create a cohesive, strategic Brand Identity Mood Board that visually argues for the team’s aesthetic direction and cultural resonance.

Location: This workshop will be held at University of Portland campus inside Dundon-Berchtold Hall (DB), Room #135. [See campus map below - "H-2"]

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About the Expert

Dr. Ian Parkman is an Associate Professor of Marketing at the School of Business at the University of Portland. His teaching and research interests focuses on design-driven product innovation, marketing strategy, the creative industries, and corporate image, identity, and reputation. He has published and presented his work with the Journal of Brand Management, Business and Society Review, the Design Management Institute, the American Marketing Association, Journal of Research in Marketing and Entrepreneurship, the European Academy of Design, among others. His Ph.D. is from the University of Oregon and he has an MBA from the University of New Mexico.

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Host or Publisher Pamplin School of Business