Govt & Enterprise AI Transformation Intensive: Building National Capability
About this Event
OVERVIEW
The UAE and Gulf region are leading global AI adoption. This one-day intensive
is designed for government leaders, enterprise C-suite, and strategic partners
building national AI capability and implementing ambitious digital transformation
agendas. Perfect for GITEX Global attendees.
WHAT YOU'LL LEARN
• Aligning national AI vision with organizational transformation
• UAE AI Strategy and government-enterprise coordination
• Three-layer transformation architecture for accelerated delivery
• Building 6–12 month delivery roadmaps at national scale
• Case study: UK Government transformation (governance + scale + speed)
• HOBA Pro for government AI governance and national capability tracking
• Managing transformation across government and enterprise ecosystems
• Measuring national impact: economic value, citizen benefit, innovation velocity
WHAT'S INCLUDED
✓ Full-day intensive (8 hours including 1-hour lunch)
✓ Lunch and regional refreshments
✓ Government transformation & national strategy workbook and fully editable templates
✓ Government-enterprise partnership frameworks
✓ 12-month HOBA Academy access (government-focused)
📚 EXCLUSIVE PRE-WORKSHOP PREPARATION ($497 VALUE):
✓ 3-Week "Introduction to Business Transformation" Pre-Workshop Course
- Week 1: Focus Step 1 (goal-setting, business architecture, VSOM, strategy mapping)
- Week 2: Control Steps 2–3 (governance framework, design principles)
- Week 3: Analyze (organization, stakeholder, user journey, process, capability mapping)
- Business Transformation Delivery Scorecard (baseline assessment)
- Fully editable templates
- Biweekly live Q&A calls + access to past recordings
- 12-month community access
- Support: Knowledge base, forum, email, chatbot
✓ HOBA Pro 30-day free trial ($500 value)
✓ Certificate of completion
✓ 30-minute post-workshop strategic consultation
✓ Peer networking with 20–25 government and enterprise leaders
✓ 6-month access to HOBA Government Partners community
✓ Invitation to quarterly strategic briefings
✓ Biweekly live Q&A calls (ask questions, view past recordings)
📖 EXCLUSIVE BOOK PACKAGE ($147 VALUE):
✓ "The Business Transformation Playbook" – Signed hardcover by Heath Gascoigne ($100 value)
✓ "The Business Transformation Playbook E-Book”" – Digital guide ($47 value)
[Hardcover shipped 1–2 weeks post-workshop / E-Book emailed upon registration]
BONUS:
If you need to transfer to the HOBA Agile Transformation Accelerator (in case workshop doesn't run), You won't receive a duplicate of The Business Transformation Playbook, you'll receive a copy of our next book 'The Architects of Change' (eBook version) when released later this year.
WHO SHOULD ATTEND
• Government digital leaders and national strategy architects
• Enterprise C-suite (CEOs, COOs, CIOs, CFOs, Chief AI Officers)
• Chief Digital Officers and transformation leaders
• Government-enterprise partnership leaders
• Consulting partners implementing national AI initiatives
• Regional technology and innovation leaders
VENUE
WeWork One Central
8th–9th Floor, The Offices 4
One Central, Dubai World Trade Center
Dubai, UAE
Parking: On-site parking available
WIFI: High-speed fiber | Accessibility: Fully accessible
Public Transit: 3-minute walk to World Trade Centre Metro station
⚠️ IMPORTANT: WORKSHOP TERMS & CAPACITY
LIMITED CAPACITY: 25 seats total, allocated as follows:
- Early Early-Bird AED 3,655 (~$997 USD): 5 seats
- Early-Bird AED 5,485 (~$1,497 USD): 5 seats
- Final Call AED 7,315 (~$1,997 USD): 5 seats
- Regular AED 9,145 (~$1,997 USD): 10 seats
MINIMUM ENROLLMENT REQUIRED: This workshop requires a minimum of 15 confirmed
registrations to proceed. If we don't reach this threshold, we will notify you
21 days before the event date with your options:
1. Auto-enroll in HOBA Agile Transformation Accelerator (no additional cost)
2. Defer to another 2026 HOBA workshop city
3. Receive a full refund
TEAM DISCOUNT ($1,997/person):
- Requires 5 or more people registering simultaneously
- Cannot be offered if it would exceed 25-seat capacity
- Example: If 20 seats are confirmed and you want a team discount for 5 people,
that would be 25 total (acceptable). If 22 seats are confirmed, you'd need
4 colleagues to reach 5 people, but that would exceed capacity.
CANCELLATION & DEFERRAL POLICY:
- Cancel 30+ days before: 20% cancellation fee (80% refund)
- Cancel 14–29 days before: 50% cancellation fee (50% refund)
- Cancel <14 days: Non-refundable; transfer to Accelerator or defer options
- One free deferral per registration; subsequent deferrals require Accelerator
enrollment or refund
- If your workshop doesn't reach minimum enrollment, we offer Accelerator
enrollment, deferral, or full refund
For full details, see our Refund & Cancellation Policy: https://hoba.tech/refund-policy/
PRICING
Early Early-Bird: AED 3,655 (~$997 USD) (First 5 seats or 30 days)
Early-Bird: AED 5,485 (~$1,497 USD) (Next 5 seats or Days 31–60)
Final Call: AED 7,315 (~$1,997 USD) (Next 5 seats or Last 28 days)
Regular: AED 9,145 (~$2,497 USD) (Last 10 seats or Final 27 days)
Team Discount: AED 7,315/person (~$1,997 USD) (5+ team members)
CONTACT & REGISTRATION
Email: [email protected]
Website: www.hoba.tech/events/dubai-2026
Inside the Workshop
Real moments from a recent HOBA transformation intensive
Morning Session
🕑: 08:30 AM - 12:30 PM
MORNING (9:00 AM–12:30 PM)
Host: Heath Gascoigne
Info: - Welcome & Regional AI Vision (8:00–8:15)
- Why National AI Transformations Stall (8:15–9:00)
- Three-Layer Architecture for Regional Scale (9:00–10:15)
- Break (10:15–10:30)
- Case Study: Government-Scale Transformation (10:30–12:00)
Lunch & Networking
🕑: 12:30 PM - 01:30 PM
LUNCH & NETWORKING (12:30–1:30 PM)
Host: Heath Gascoigne
Info: Lunch provided | Network with government and enterprise leaders from the region
Afternoon Session
🕑: 01:30 PM - 04:30 PM
AFTERNOON (1:30–5:00 PM)
Host: Heath Gascoigne
Info: - Designing Your National AI Transformation (1:00–2:15)
- Your 6–12 Month National Capability Roadmap (2:15–3:15)
- HOBA Pro for Government & Enterprise Delivery (3:15–4:15)
- Q&A, Partnerships & Next Steps (4:15–4:30)
Where is it happening?
Event Location & Nearby Stays:
GBP 742.00 to GBP 2013.66
