Go-To Market Workshops - Part 3: GoToMarket - Market Fit

Schedule

Wed Oct 22 2025 at 12:00 pm to 02:00 pm

UTC-05:00

Location

The Cannon West Houston - Flexible Workspace & Entrepreneur Network Solutions | Houston, TX

Advertisement
Bring your lunch, and learn from The Cannon Advisor Network Advisor, Matt Austin about Go-To Market Strategies.
About this Event

Managing growth in early-stage startups can be challenging, especially when the path to Go-to-Market Fit isn't clear. Premature scaling is one of the biggest sources of overextension and leads to frustration at a minimum and results in accelerated capital burn, significantly decreasing the runway for your business. In this 3-part workshop, we will utilize a structured framework offers the precision to identify and address growth constraints early, helping progress efficiently from pre-PMF to scaling beyond $20M ARR.


GTM/MF is about matching your product and market strategy with the realities of operating in your chosen space. This is where companies will build a predictable sales model, identify potential channel opportunities, and focus on Unit Economics.

9) Repeatability

  • Document end-to-end sales process
  • Build and iterate a strong discovery framework
  • Setup feedback loops

10)  Non-Founder Sales

  • Clearly define role and structure rigorous interview process
  • Onboard and empower new hires
  • Continuous feedback and learning

11)  Build a sales team

  • Ensure lead volume can support role specialization
  • Bottoms-up unit economics evaluation
  • Identify and clearly define roles and responsibilities
  • Develop compensation plans that support specialization

12)  Control Churn

  • Proactive risk management
  • Renewal and upsell planning
  • Develop escalation pathways
  • Customer success playbook development

13) Scalability

  • Growth rate: ARR/MRR
  • CAC payback
  • NRR/GRR
  • Pipeline conversion metrics
Advertisement

Where is it happening?

The Cannon West Houston - Flexible Workspace & Entrepreneur Network Solutions, 1334 Brittmoore Road, Houston, United States

Event Location & Nearby Stays:

Tickets

USD 0.00

Icon
Know what’s Happening Next — before everyone else does.
The Cannon Community

Host or Publisher The Cannon Community

Ask AI if this event suits you:

Discover More Events in Houston

C\u00f3mo Comprar Casa En Los EUA  - Taller GRATIS
Wed, 22 Oct at 11:15 am Cómo Comprar Casa En Los EUA - Taller GRATIS

SEDES - System for Education Empowerment and Success

WORKSHOPS HEALTH-WELLNESS
Boost Your Business: Effective Leads Generation for Realtors
Wed, 22 Oct at 11:30 am Boost Your Business: Effective Leads Generation for Realtors

Guild Mortgage - Erik Maya

You Have A Purpose Women's Empowerment Luncheon
Wed, 22 Oct at 11:30 am You Have A Purpose Women's Empowerment Luncheon

Makiin Thai

BUSINESS
AREAA Houston Lunch & Learn
Wed, 22 Oct at 11:30 am AREAA Houston Lunch & Learn

The Ballroom at Tanglewood

2025 ELM Workshop - October 22-24, 2025
Wed, 22 Oct at 01:00 pm 2025 ELM Workshop - October 22-24, 2025

Rice University

WORKSHOPS
10.22 | PV HOMECOMING HUMPDAY @ THE PARK (Prospect Park)
Wed, 22 Oct at 04:00 pm 10.22 | PV HOMECOMING HUMPDAY @ THE PARK (Prospect Park)

Prospect Park

POP-UPS
Power Hour - Happy Hour: Business & Professional Networking
Wed, 22 Oct at 04:30 pm Power Hour - Happy Hour: Business & Professional Networking

Hugh O'Connors

BUSINESS HEALTH-WELLNESS
NETWORK UP - Speed Networking
Wed, 22 Oct at 04:30 pm NETWORK UP - Speed Networking

The Cannon West Houston

Startups Fund Raising Program
Fri, 18 Sep at 12:00 pm Startups Fund Raising Program

Houston

BUSINESS CONFERENCES
3NIGMA
Wed, 23 Mar at 04:00 pm 3NIGMA

Shrine of The Black Madonna Cultural and Event Center

BUSINESS
MINDSHOP\u2122\ufe0f| AI FOR ALL
Thu, 21 Apr at 05:30 pm MINDSHOP™️| AI FOR ALL

Your Laptop

ART ARTIFICIAL-INTELLIGENCE
Building passive wealth through Commercial Real Estate Investing
Wed, 08 Jun at 07:00 pm Building passive wealth through Commercial Real Estate Investing

3648 Cypress Creek Pkwy

WORKSHOPS
Musicville: Next to Blow Hosted by 90.one
Wed, 27 Jul at 07:00 pm Musicville: Next to Blow Hosted by 90.one

6115 Skyline Dr

ART FOOD-DRINKS
If you Travel & Live Luxe in Houston, TX  You Need to Own a Travel Biz!
Sat, 22 Jul at 10:00 am If you Travel & Live Luxe in Houston, TX You Need to Own a Travel Biz!

Hilton Houston Westchase

WORKSHOPS BUSINESS
The Power Of Alignment: How To Master Your Life & Finances (FREE Webinar)
Sun, 08 Oct at 07:00 pm The Power Of Alignment: How To Master Your Life & Finances (FREE Webinar)

Houston

WORKSHOPS VIRTUAL
Cougar Connection Central  U of H Alumni Business Networking Group
Wed, 10 Jan at 03:30 pm Cougar Connection Central U of H Alumni Business Networking Group

Warehouse 72

BUSINESS WORKSHOPS
Cougar Connection - Downtown Monthly Meeting
Thu, 11 Jan at 03:00 pm Cougar Connection - Downtown Monthly Meeting

The Cannon Tower @ Amegy on Main

BUSINESS OPPORTUNITY MEETING
Thu, 08 Feb at 06:00 pm BUSINESS OPPORTUNITY MEETING

Hilton Houston Westchase

MEETUPS
Entrepreneur Support Group
Mon, 18 Mar at 11:00 am Entrepreneur Support Group

Awakening Center Houston, Heights Boulevard, Houston, TX, USA

BUSINESS NONPROFIT
FREE Professional Business Networking
Wed, 27 Mar at 11:00 am FREE Professional Business Networking

The Backyard Grill

BUSINESS

What's Happening Next in Houston?

Discover Houston Events