Global Most Valuable B2B Brands Index 2026

This year's report goes further than ranking. It makes the case that the world's most valuable B2B brands function as genuine economic moats: harder to displace, more resilient under pressure, and measurably more valuable to the businesses that deliberately build them.
We'll explore what that means in practice - for investment decisions, boardroom conversations, and how CMOs make the case for brand in organizations that still too often treat it as a cost rather than an asset.
With $4 trillion of collective brand value in this year's top 300, the financial stakes have never been clearer.
The New York debut of the Global Most Valuable B2B Brand Index, created in partnership with ANA and IAA, is an evening of sharp insights, honest debate, and the data to back it up. Register now to be part of the conversation shaping the future of B2B brands.

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Host or Publisher IAA NORTH AMERICA