Get Practical with Tactical, When and How to Bring in the Hired Guns

Event was rescheduled to a later date: Learn tools and practices; from AI to project management platforms; enable brands to accomplish more with their campaigns, outreach, and day-to-day communications. Used correctly, they can have you humming along…which can become a drone of noise that blends into a saturated communications space. Contractors, freelance teams, boutique firms (specializing in branding, social media, advertising, and content creation) or large traditional agencies can help you set tone, message, look, character and everything else that defines your brand.

Join Anthony Wiktor and Paul Elliston for an in-depth session on branding and rebranding, how to collaborate with contractors, consultants, agency partners and the nimble nature of today’s most successful engagement relationship practices. With experience in-house, as talent for hire, and agency-side, they have partnered with established brands and startups of every size, category and philosophy.

The discussion will cover everything from appraising what your needs are to AI’s role across the employee/customer experience to the importance of setting a framework for success.

The industry has never been in a greater state of flux, gaining clarity can help you advance into the strategic communications professional your employer or clients need.

Know what’s Happening Next — before everyone else does.

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Host or Publisher International Association of Business Communicators - Los Angeles