Gendered Language, Recruitment & Belonging in Tech

📅 Wednesday 3rd December, 9:30 – 12:00
📍 Fraser House Hub
🎙 Hosted by Dr. Alice Ashcroft – researcher in gendered language & technology

Attracting and retaining diverse talent is about creating cultures where people truly belong. Subtle language choices in job ads, team communication, and workplace culture can shape who applies, who stays, and who thrives.

This half-day crash course gives leaders the insight and tools to spot gendered language patterns, understand their impact, and start changing the everyday practices that either block or build belonging.

Led by Dr. Alice Ashcroft, whose research unpacks how gendered language shapes recruitment, retention, and women’s sense of belonging in computing, this training is designed for leaders who want to create more inclusive, high-performing teams.

09:30 – Welcome & Introduction

• Why language matters: from job ads to team dynamics
• The link between language, culture, and retention

09:45 – Gendered Language in Recruitment

• How subtle wording in job descriptions shapes who applies
• Practical strategies to write ads that attract a wider pool of candidates

10:15 – Gendered Language in Retention

• Everyday communication patterns that signal inclusion, or exclusion
• How team leaders can spot and shift invisible barriers

10:45 – Fostering Belonging in Tech

• What belonging really means, based on women’s lived experiences
• Collective strategies for building environments where people stay and thrive

11:15 – Action Planning & Q&A

• Turning insights into practice for your teams and hiring processes

12:00 – Close

By the end of the session, you’ll walk away with:
✅ A sharper eye for spotting gendered language in recruitment and workplace communication
✅ Evidence-based insights into how belonging is experienced, and how it can be fostered
✅ Practical tools for writing more inclusive job descriptions and leading teams more effectively
✅ Action steps you can apply immediately to improve retention and build stronger, more diverse teams

This course is designed for:

• Hiring Managers who want to attract more diverse candidates
• Heads of People & HR Leaders building inclusive recruitment and retention strategies
• Team Leaders seeking to strengthen culture and boost performance

👉 Invest in belonging. Invest in better teams.
Seats are limited, secure your spot today.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Alice Ashcroft