FUTURECAST FY27 – The Reveal Event

The 5.5 million Australians with a NEO mindset are the economy's most valuable consumers. What they expect today, the market will demand tomorrow.

The NEO Futurecast Report FY27 maps where they are heading — eight categories, from travel and luxury to money and retail; home and place to mobility; digital life to energy — each forecasting the behavioural shifts that brands cannot afford to miss. These trends will define the year ahead, enabling you to get ahead of the curve and drive meaningful, future-ready business strategies. Forty forecasts. One clear direction.

The NEO Brand Awards 2026 cover the same eight categories, highlighting the brands already winning with these future-shaping consumers. The winners, living evidence of a future seen through the eyes of a NEO, will be announced on the night, and some of them will surprise you.

Come for the future. Stay for the drinks.

Wednesday, 25 March — 3.45pm for a 4.00pm start
Roy Morgan, Tonic House, 386 Flinders Lane, Melbourne

Bookings are essential. We hope to see you there.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Roy Morgan