Future-Proofed Marketing: Cheers to a Digital & Social-first 2025

Digital was never a fad, and now it's at the center of marketing. Our audiences have evolved so they can't extricate digital and social from their daily lives. So, what does this evolution mean for marketing at-scale as we look at the year ahead? 

Join Greg Swan, senior partner at FINN Partners, for a conversation about the latest trends in digital, social, A.I., and emerging technology and unpack how these changes are impacting increasingly digital-first audiences. Then we’ll highlight future-proofed marketing strategies to reach , engage , and (of course!) sell to them.

Greg is a senior partner at FINN Partners, a global PR + digital + social + creative marketing agency that was named to Fast Company's "Annual List of the World's Most Innovative Companies of 2024” and boasts 1400 people in 35 offices who work with brands of all types and sizes. Greg's teams have won all kinds of awards for doing effective and innovative campaigns for big brands, but his favorite thing is helping others concept + get recognition for great ideas, which is why he spends a lot of time volunteering on the SXSW Advisory Board, the Shorty Awards jury, lecturing at universities, and doing industry presentations like this one. He was also the voice of Punxsutawney Phil on social, but that's a story for another time.

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