Future-Proof Your Marketing: Clarity That AI Can't Replace

A 90-minute working lab for Edmonton founders. Build the brand foundation that makes your marketing sound like you again.
About this Event

Your marketing used to sound like you... But lately it doesn't.

You rewrite the caption five times, then delete it.

You try AI, and what comes back is flat and generic. (AI slop with your name on it.)

Here's the part most people miss:

AI didn't make your marketing feel off. A missing foundation did.
***AI just turned the volume up.

This 90-minute working lab is where you get that foundation back! You'll get crystal clear on three things:

WHO YOU ARE:
The voice no machine can fake.

WHO YOU SERVE:
The real people behind the sale.

HOW YOU SERVE THEM:
The journey that turns a stranger into a loyal client.

Then we bring AI in the right way --Not to replace your voice, but to carry it!

You'll learn how to hand your foundation to AI tools so everything they help you create still sounds unmistakably like you.

Human-led, AI-powered. The order is the whole point.

How the 90 minutes flow (we move every 15 minutes to keep the energy up):

1. Clarify who you are. Hand-write the brand heart that's genuinely yours.
2. Go deeper on who you serve. Name your dream client, then use AI live to uncover what really drives them.
3. Audit how you serve. Map your customer journey and spot the friction quietly costing you.
4. Build your AI engine. Package it all into a master doc AI can run on, on-voice.
5. Map the year ahead. A 1-year plan, broken to quarters, months, and your next 10 actions.

You'll leave with finished pieces, not notes:

1. Your Master Blueprint: Brand, audience, and journey in one document, ready to plug into any AI tool safely.
2. A 1-year marketing strategy: mapped to quarters and months. (Goodbye, blank page.)
3. Your Next 10 Actions checklist: So you know exactly what to do the second you're back at your desk.

Built for established Alberta founders and small business owners. AI-curious and AI-tired both welcome.

The Details:

Same workshop both days. Pick the one that fits your week!

Friday, July 3 OR Saturday, July 4 · 11:30 AM to 1 PM
ATB Entrepreneur Centre:
4234 Calgary Trail NW, Edmonton In person

Workbook included

Hosted by Jordan Johnston, Marketing & AI Consultant and host of The AI Bridge Podcast.

Save your seat below!