Fusion Strategy

Tech giants like Facebook, Amazon, and Google collect real-time data from billions of users. They use this data to help run their businesses and provide value for customers.

Until recently, most industrial companies haven’t used highly advanced software or data in their products. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing—fast.

But success for industrial companies involves much more than just using computers, software, and data. In their new book , digital strategy experts Venkat Venkatraman and Vijay Govindarajan present a new playbook to help industrial companies combine what they do best—create physical products—with what digital firms do best—use algorithms and AI to mine huge datasets for critical insights.

On November 18th, Professor Venkatraman will join us in London to discuss:

• How fusion strategy differs from traditional strategy and from the Internet of Things
• The fusion strategy framework
• The four kinds of fusion strategies: fusion products, fusion services, fusion systems, and fusion solutions

To compete in the digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Join us on November 18th to learn how!

"Fusion Strategy will be the definitive way for industrial companies to win against new competitors." — Indra K. Nooyi, former Chairman and CEO, PepsiCo

Venkat Venkatraman is the David J. McGrath Jr. Professor in Information Systems at the Questrom School of Business, Boston University. He is considered one of the foremost authorities on how companies develop strategies to win with digital technologies.

Agenda

• 18:00 Registration with drinks
• 18:30 Venkat Venkatraman will discuss Fusion Strategy followed by Q&A
• 19:30 Reception
• 20:30 Event close

Important information

You will need to bring photo ID on the evening to gain access to The Shard. All participants, including guests, must register with their full details before attending.

A copy of is included in the ticket price. Copies will be available for each guest to pick up at the venue.

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