Fundraising and Marketing Workshops
About this Event
Convergent Nonprofit Solutions presents morning sessions in fundraising or marketing tracks. The afternoon brings everyone together to discuss donor engagement and motivation. See the agenda below for more detail on sessions. You can pick a track and stick with it, or customize your experience by bouncing between topics. Whatever you choose, you'll leave with insights to apply to your fundraising efforts.
Agenda
🕑: 09:00 AM - 10:00 AM
Opening Session: Understanding Funder Motivations
Info: Donors are showing less loyalty, and the competition for dollars is getting more fierce by the day. Increasingly, the factor that will set nonprofits apart from their peers is the ability to clearly convey impact or outcome value to their primary constituents. Understanding funder motivations and shaping solicitation appeals and regular communications to position this value can transform the way funders think about your organization and the way they invest in your work.
🕑: 10:00 AM - 11:00 AM
2A - Campaign Readiness: foundations for success in major funding initiatives
Info: Stepping into a major funding campaign of any type (capital, endowment, comprehensive, etc.) is a significant move that can present great value as well as great risk. Properly aligning your vision, your team, and your campaign objectives before launching a campaign can make the difference between success and failure. Feasibility studies and development audits, common steps for campaign preparation, can provide critical value to nonprofits preparing to undertake major funding projects.
Attendees will gain a clear understanding of how to prepare for a successful campaign, as well as risks a campaign can present and how to avoid them.
🕑: 10:00 AM - 11:00 AM
2B - From Storytelling to Giving: How to turn impact into investment
Info: Many organizations tell compelling stories, but not all stories inspire philanthropy. This session will show how to develop clear, donor-centered narratives and integrated communications strategies that move beyond awareness and drive meaningful engagement and giving.
Attendees will gain a framework for translating institutional impact into messages that motivate investment.
🕑: 11:00 AM - 12:00 PM
3A - Campaign Implementation: Structure for success
Info: Campaigns are complex efforts that demand structure and focus. For many nonprofits senior leadership and development staff are already stretched thin, the right framework for campaign structure and execution is critical to avoiding fatigue and achieving funding goals quickly.
Attendees will learn the variations of campaign, as well as structural components critical to campaign success.
🕑: 11:00 AM - 12:00 PM
3B - Beyond the Gala: When events help or hold you back
Info: Events can build visibility and engagement, but they do not always translate into sustainable philanthropy. This session examines how to evaluate event ROI, strengthen donor pathways, and align fundraising activities with a broader, strategic advancement and marketing approach.
Attendees will leave with a clearer strategy for turning event participation into long-term donor relationships.
🕑: 12:00 PM - 01:30 PM
Lunch and Networking
🕑: 01:30 PM - 02:30 PM
Generational Trends in Donor Engagement & Communication
Info: Building upon various recent reports addressing changing dynamics from Baby Boomers to Gen Z, this session will unpack the varied decision-making factors and communication preferences of each generation to help inform the nonprofit leader in managing engagement and messaging efforts to drive stronger connection to current and future funders.
🕑: 02:30 PM - 03:30 PM
What Really Drives Major Gifts
Info: Major gifts are rarely driven by logic alone. This session explores the psychology behind donor decision-making—trust, urgency, identity, and emotional resonance—and how institutions can align their messaging, leadership engagement, and donor experience with cultivation and solicitation strategies to increase major gift success.
Attendees will leave with practical ways to strengthen the conditions that make major giving more likely.
🕑: 03:30 PM - 04:00 PM
Closing Comments
Where is it happening?
Event Location & Nearby Stays:
USD 81.88 to USD 161.90
